Essential Skills Every Digital Marketer Should Have in 2023

What are some of the skills every digital marketer should have? There are several abilities in the area of digital marketing that endure the test of time as well. It's in your best advantage to add these to your skill set, résumé, and most crucially, your brain if you want to learn the ins and outs of digital marketing.

What makes these specific skills so unique?

It's a reasonable inquiry. Digital marketing essentially helps the sales team with asset production and sales material for businesses with weak marketing departments. These organizations' digital marketers could discover that the majority of their time is spent creating trade show banners and producing PowerPoint presentations.

Digital marketing accounts for the lion's share of lead generation for businesses that are successful at marketing, those that truly grasp it. These companies have an abundance of inbound leads, and their salespeople adopt a more passive strategy by only replying to SQLs (sales-qualified leads) who have already indicated interest, asked for a demo, downloaded a trial, and so on.

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The old marketing approach—the sort used by businesses with bad marketing—is, at best, misguided. Digital marketers that are skilled can build dynamic sales funnels that generate leads on their own.

A good business recognizes this, makes use of it, and does not force its marketers to follow the lead of the sales staff. Instead, the sales and marketing teams collaborate to achieve a common objective.

This list of critical digital marketing competencies was created with marketers at businesses in mind who have excellent, effective marketing funnels that produce leads independently of the sales pipeline.

In other words, these are the top 10 competencies for successful digital marketers at organizations that carry out effective digital marketing.

Skills every digital marketer should have

Here are the top 10 most useful talents a good digital marketer may have, whether you're looking to learn something new, posting a job description, or just want some confirmation about what a rockstar you are at digital marketing:

1. asset development

The most crucial aspect of asset production has not yet been covered, despite the technical expertise already being covered (graphics, copywriting, distribution, etc.).

Marketers with experience know how to produce materials that will actually accomplish things. It begins by posing inquiries like:

• Who are we trying to reach with this resource?
• What do we want users of our website to do?
• How will we distribute it, exactly?
• And so forth.

Marketing assets are more than just interesting material to display. They are tactical tools designed to accomplish a given task and encourage users to achieve a particular objective.

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This can be planned ahead of time, the development and distribution can be managed, and the impact can be measured successfully by a digital marketer with asset generation skills and knowledge.

2. Photo editing

Digital marketers also edit photographs; it's not only for Instagram #Influencers.

The job of a digital marketer includes creating and editing specific types of photography that are utilized on different sections of the website, within content, on social media, and in content downloads.

This does not imply that all digital marketers need to be proficient in Photoshop or the complete Adobe suite, but it would be beneficial. Numerous PC and mobile picture editing programs are available and effective.

For marketers, being able to do some light graphic design and picture editing relieves pressure on other team members like the dedicated graphic designers, whose time would be better spent working on projects that need more effort.

For marketing, the following photo-editing tools are useful:

• For intensive graphics work, use Adobe Photoshop or GNU Image Manipulation Program.
• PDFs using Adobe Illustrator
• Canva offers simple graphics
• and several iPhone and Android applications for the incredibly simple things

3. Project management

There is constantly so much to do! Without using some sort of project management software, it is nearly difficult to stay on top of every project and every deadline (and the skills to use them).

This includes managing freelancers, allocating blog topics, monitoring deadlines, paying freelancers, and other tasks for content marketers.

Each email sent by an email marketer has a set send time and is closely monitored to ensure that it is successful to the fullest extent possible. This is very impossible to do without at least some form of a dashboard.

It's also necessary to manage projects and activities that aren't part of the marketing team because marketers are frequently used for design and communications.

Of course, there are also many messages in our inboxes that call for answers.

To keep track of all the many projects and activities that are underway at any one moment, a good digital marketer should be familiar with the tools and applications that are available.

Reliable project management resources:

• superhuman to improve communications and emails
• For project management in the Kanban method, use Trello or Meistertask.
• Gantt charts in Excel (and many other programs)

4. Web design

Digital marketers are in great demand for their site design expertise. This does not imply that every digital marketer should have an innate knowledge of how to create websites from scratch and write their own code although knowing how to tweak existing HTML and CSS code is profoundly useful.

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It's crucial for marketers to comprehend the fundamentals of web design, including how to include the brand and emblem of the firm, follow style requirements, and, if you're Nutshell, how ask assistance from the creative director.

A marketer should be able to design and create straightforward websites, mostly landing pages, lead magnets, and online forms, with a little bit of talent and marketing magic. The company's specialized web designer should handle any important web design tasks.

Of course, your company's website should have an efficient blogging and content production system so that marketers won't need to ask other departments for assistance when developing and distributing material.

5. Communication

The motivational posters from the late 1990s proclaim, "Communication is key." And they are correct this time.

Perhaps the most undervalued ability in any professional situation is communication. Being able to offer and receive information efficiently is essential for working with teams and engaging with both prospects and consumers. Without a question.

What about the communication abilities of digital marketers?

Marketing professionals should be able to communicate brilliantly across a multitude of platforms, such as websites, emails, blogs, social media, and more. They must be able to speak in accordance with the company's communication guidelines and, when necessary, express themselves in their own unique way.

For instance, text written for a website page must properly reflect the brand voice of the organization. Marketers will need to communicate using text, graphics, symbols, buttons, style, blurbs, and more rather than lengthy textual material.

6. Email marketing

Email is widely used. No matter if they are doing it for work or for personal reasons, almost everyone sends and reads emails. As a result, email marketing continues to be the most effective strategy for connecting with specific audiences.

In fact, "email marketing" is a catch-all phrase used to represent a variety of email methods, each requiring a different set of marketing expertise.

A strong digital marketer will be able to compose a variety of emails, including:

• Company newsletters for a broad audience Personal email templates for the sales team
• promotional deals for niche markets
• Invitations to webinars, conferences, and events
• Product announcements and messages for current clients
• Welcome emails, post-purchase emails, and confirmation emails

7. SEO

No matter how fantastic your content is, SEO (search engine optimization) knowledge is necessary to gain visibility on search engines.

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Again, not every digital marketer needs to be an SEO nut, but it's vital to comprehend the fundamental abilities and ideas. Without effective SEO, the material doesn't receive the prominence it merits, which lowers its return on investment.

Digital marketers may greatly increase the effectiveness of their efforts and assist their content to receive more organic interaction by having a solid understanding of SEO and the ability to "bake it into" marketing content.

Several effective SEO techniques are:

• For site health, link building, and SEO, use Moz or Ahrefs, and SEMrush for keyword research.
• SEO content optimization using Yoast

8. Marketing copywriting

It should not be confused with blogging, which requires a separate talent. In the realm of marketing, a copy is just words, and copywriting is essentially the act of writing marketing words.

Additionally, digital marketers frequently create these marketing phrases for a variety of purposes. Sure, blog material is a copy, but a skilled copywriter has the power to alter the writing's quality depending on the context.

This implies that creating appealing emails is a different skill from creating bullet points and blurbs for websites. And writing a blog post is very different than creating a script for a video. Even though it's all marketing and content, it calls for distinct training and a different tactical approach.

9. Marketing analytics

On Linkedin, we've all heard people say that "content is king." Analytics are the king in the realm of digital marketing.

Digital marketers are better equipped to make judgments on what to do next time when they can see exactly how effective their marketing is performing, which methods are working, and which aren't.

This doesn't imply that every digital marketer must also be a data analyst or memorize a library of complex Excel formulae, but they should at the very least be able to summarily track the performance of their campaign.

Email marketers might prefer the built-in reports that come with their email marketing suite, even if the majority of content marketers are already proficient in Google Analytics and other web-tracking tools. The success of any marketing that is done should ultimately be measurable by marketers.

A few significant analytics tools are:

• For measuring online traffic, use Google Analytics
• Internal reporting of email marketing software
• ChartMogul to track retention and churn (optional)
• Data insights and visualization using Tableau (optional)

10. Blogging

Are you aware that the typical small-to-midsize business (SMB) spends between $2,000 and $10,000 per month on content marketing? Or that one in six large businesses claim to spend at least $10 million annually on content creation?

Digital marketers should not only be aware of content marketing but also have a strong understanding of how to accomplish it. After all, one of the most significant lead-generating strategies employed by contemporary marketers is blogging.

Blogging-savvy digital marketers will need to be knowledgeable about editing, grammar, SEO, keyword research, post structuring, and other topics. That said, it's not impossible to access. In actuality, most of it can be learned by reading other blogs on creating SEO content.

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Top blogging resources include:

• Whatever CMS (Content Management System) your own company's website offers, such as WordPress, Webflow, Wix, etc. (No, not all of them begin with a "W.")
• Google Docs was used to create the content, collaborate with others, and communicate back and forth with an editor.
• The notes app on your phone, Notepad, or any other plaintext editor may be used to generate ideas and create talking points prior to writing a manuscript.

Final thought

That's it. The top ten abilities that a digital marketer should aim to possess. Once more, the list and the abilities change based on a myriad of various aspects and from organization to organization.

However, if you're a marketer, you should definitely be aware of these tools and talents, or at the very least, put them on your list of marketing duties to outsource.